Presentation on theme: "A POCKET GUIDE TO PUBLIC SPEAKING 4TH EDITION Chapter 16"— Presentation transcript:

1 A POCKET GUIDE TO PUBLIC SPEAKING 4TH EDITION Chapter 16Using Language

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2 Layout and also Rhetorical DevicesSpecific word selections in a speech Rhetorical tools Techniques of language Used by speakers to expush concepts

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3 Prepare Your Speeches for the EarStrive for simplicity. Use much easier terms and fewer words. Translate jargon right into straightforward language. Making regular usage of repetition Adds emphasis to necessary ideas; Imbues language through rhythm and also drama.

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4 Prepare Your Speeches for the Ear (cont.)Use individual pronouns. Draws listeners right into the message Examples: I We You

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5 Choose Concrete Words and Vivid ImageryUse concrete language. Specific, tangible, and definite words Abstract language is nonparticular. Offer vivid imagery. Brings the senses right into play Try editing nouns through descriptive adjectives.

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6 Choose Concrete Words and Vivid Imagery (cont.)Use numbers of speech. Simile Compariboy using choose or as Metaphor Describes one point as being another

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7 Choose Concrete Words and Vivid Imagery (cont.)Analogy Extended metaphor or simile Compares the unacquainted through the familiar Helps define crucial principles or processes Avoid faulty analogies (misleading/inprecise comparisons).

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8 Choose Words that Build CredibilityUse words accordingly. Match formality to the occasion Code-switching Sensitive usage of dialect Creates picture of friendliness, nostalgia, honesty Must encertain your definition is clear

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9 Choose Words that Build Credibility (cont.)Use words accurately. Misuse causes audiences to shed confidence. Beware malapropisms. Words/phrases used inadvertently and erroneously Used in location of similar-sounding words/phrases

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10 Choose Words that Build Credibility (cont.)Use the energetic voice. Makes your statements clear and also assertive Active verb Subject percreates the activity Passive verb Subject is acted upon

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11 Choose Words that Build Credibility (cont.)Use culturally sensitive and gender-neutral language. Language have to respect audience members’ Cultural beliefs; Norms; Traditions.

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12 Choose Words that Build Credibility (cont.)Eliminate language that mirrors Unestablished assumptions; Negative descriptions; Stereokinds. Explain terms foreign to some listeners. Especially colloquial expressions and idioms

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13 Choose Words that Build Credibility (cont.)Use gender-neutral language whenever possible. Avoid third-perkid masculine pronouns. His, he Use inclusive pronouns rather. His or her; we, our, your Final arrow bullet unified with primary bullet, because it was redundant.

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14 Choose Words That Create a Lasting ImpressionUse repetition to create rhythm. Implants necessary principles in listeners’ heads Works well with proper voice inflections Use anaphora and also epiphora. Should the final bullet be upgraded to a primary bullet (blue circle) and also moved to the following slide?

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15 Choose Words That Create a Lasting Impression (cont.)Anaphora Repeating words/phrases at the beginning of successive phrases, clauses, or sentences Epiphora Repeating words or phrases at the end of succeeding statements

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16 Choose Words That Create a Lasting Impression (cont.)Use alliteration for a poetic top quality. Repeating sounds in bordering words/syllables Lends a poetic, musical rhythm

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17 Choose Words That Create a Lasting Impression (cont.)Experiment through parallelism.


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Arranging words in a comparable create Can help emphadimension vital ideas Can be straightforward (sindicate numbering points) Creates a secure, structure rhythm Triads (3 parallel elements) are famous.

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