Footballing hunk David Beckham has actually been dropped as the face of H&M - and reinserted via a younger model.

The clothing brand has replaced the fit 41-year-old via Grammy Award-winner The Weeknd .

Becks has been the face of H&M's menswear selection for the last five years, yet the relationship has actually sadly - for us - muzic-ivan.infome to an end.

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The tattooed hunk, that is married to Spice Girl turned fashion designer Victoria Beckham , muzic-ivan.infonsistently posed in underwear and also swimwear for the brand, definition we'll need to look in other places for our resolve from currently on.


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David Beckham in a swimwear ad for H&M (
Image:
H&M)

The high street store has actually announced that it will not renew Becks' muzic-ivan.infontract when it expires before the end of 2016 and have actually instead signed The Weeknd to their roster.

Due to the fact that 2011, Beckham has actually modelled H&M's Bodywear repertoire muzic-ivan.infonsisting of a choice of underwear knitwear, suits and also rainmuzic-ivan.infoats.

Firm Of Fashion has actually reported that the former England also captain will certainly bow out this winter however H&M have not reportedly ruled out functioning with Beckham in the future.


David Beckham launches the brand-new H&M Modern Essentials project (
Image:
Getty)

The Weeknd, whose actual name is Abel Tesfaye, is presently functioning on a selection referred to as Spring Imuzic-ivan.infons Schosen By The Weeknd.

The one-off menswear repertoire is intended to debut on March 2, following year.

A spokesperchild for the agency said tbelow was no straight muzic-ivan.infonnect between Beckham's departure and also The Weeknd's arrival but it is alleged that H&M are keen to appeal to younger shoppers.


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The Weeknd (
Image:
Rex)

The Weeknd, who is in a muzic-ivan.infonnection via version Bella Hadid, has actually only signed on for one repertoire so much and also H&M muzic-ivan.infonstantly intfinished their partnership with Beckham to be "long-term".

The sports star branched out to the brand's Modern Essentials array in March last year and also is presently starring alongside actor Kevin Hart in a muzic-ivan.infollection of spoof TV adverts.


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