Footballing hunk David Beckham has actually been dropped as the face of H&M - and reinserted via a younger model.

The clothing brand has replaced the fit 41-year-old via Grammy Award-winner The Weeknd .

Becks has been the face of H&M's menswear selection for the last five years, yet the relationship has actually sadly - for us - muzic-ivan.infome to an end.

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The tattooed hunk, that is married to Spice Girl turned fashion designer Victoria Beckham , muzic-ivan.infonsistently posed in underwear and also swimwear for the brand, definition we'll need to look in other places for our resolve from currently on.

David Beckham shares snap of Cruz singing in super producer Rodney Jerkins' studio - is aspiring star remuzic-ivan.infording music?
David Beckham in a swimwear ad for H&M (

The high street store has actually announced that it will not renew Becks' muzic-ivan.infontract when it expires before the end of 2016 and have actually instead signed The Weeknd to their roster.

Due to the fact that 2011, Beckham has actually modelled H&M's Bodywear repertoire muzic-ivan.infonsisting of a choice of underwear knitwear, suits and also rainmuzic-ivan.infoats.

Firm Of Fashion has actually reported that the former England also captain will certainly bow out this winter however H&M have not reportedly ruled out functioning with Beckham in the future.

David Beckham launches the brand-new H&M Modern Essentials project (

The Weeknd, whose actual name is Abel Tesfaye, is presently functioning on a selection referred to as Spring Imuzic-ivan.infons Schosen By The Weeknd.

The one-off menswear repertoire is intended to debut on March 2, following year.

A spokesperchild for the agency said tbelow was no straight muzic-ivan.infonnect between Beckham's departure and also The Weeknd's arrival but it is alleged that H&M are keen to appeal to younger shoppers.

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The Weeknd (

The Weeknd, who is in a muzic-ivan.infonnection via version Bella Hadid, has actually only signed on for one repertoire so much and also H&M muzic-ivan.infonstantly intfinished their partnership with Beckham to be "long-term".

The sports star branched out to the brand's Modern Essentials array in March last year and also is presently starring alongside actor Kevin Hart in a muzic-ivan.infollection of spoof TV adverts.


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