The story of Brooklyn-based brand Only In America is one that’s truly motivating, showcasing simply how a lot you deserve to accomplish as soon as you never provide up on your desires. Kevin “Trix” Bent, the founder of OIA, considers this brand to be his many prized possession. Oh, and also no, he didn’t have to sign up with the Illuminati to gain it — however more on that later.

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To gain an idea of how it all came to fruition, The Source spoke to Bent to acquire an exclusive on his desires deferred by incarceration, bouncing earlier and also making a name in the fashion market, and also eventually exactly how a love for his city turned right into a clever “God Was Born In Brooklyn” tagline that skyrocketed his brand also to the forefront of men prefer rapper Fabolous, the crew on Money and Violence and a countless range of influencers nationwide.

This is the story of Only In America, and also we’re more than happy to share it via y’all.


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The Source: Tell our readers a little about how the brand got began. There’s an effective story in the starts of the brand and how you came about launching it, right?

Kevin Bent: Yeah, absolutely. The brand also gained began in 2012. I was actually incarcerated, and also while I was there I came up through a concept: “Only in America deserve to you shed it all and also later get back more than you could’ve imagined.” That’s just how the entirety concept came around. As far as the logo design, most world can go “Oh, that’s Illuminati!” Yeah, it’s a pyramid flipped upside dvery own that states “Only In America” approximately it, however the factor for that is pretty basic. I discover that Americans are truly fascinated via the Illuminati story. It’s prefer, “Oh, Jay-Z and Beyoncé are Illuminati!” or “If you go from nothing to something you must be in the Illuminati!” I find it comical so I play with it, and the reaction has actually been pretty well-got. I additionally think that everybody has their own “only in America” story; everybody has a rags-to-wealth tale. All you have to carry out is put enough time and energy into whatever before you’re doing.

What’s the best takeamethod from your time in prison that you incorpoprice into the brand and also your day-to-day life?

I think the greatest takeameans that I obtained from my time in tright here is that you deserve to always use your time wisely and also rotate something around from nopoint. Yes, I was locked up, but that’s not the end-all and also be-all. I was just thankful to not have actually a life sentence. I felt prefer I had actually to prepare for what I needed to carry out once I exited that facility. You may not acquire whatever ago immediately — not following week, following year, or also in two to 3 years — yet if you continue to be focused you’ll obtain what you require plus even more.

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Let’s talk genuine quick around the interarea between fashion and also national politics. The two have been crossing a lot lately, specifically with Trump’s “Make America Great Again” hats that Kanye West recently began wearing—

Yo, that’s crazy man. I hope nopoint crazy happens to ‘Ye, male. It looks like he’s on a spiral dvery own.

Yeah, we certainly have him in our thoughts here at The Source office. We’ll just view how it plays out. How perform you feel around the political message in your very own brand, specifically with having “America” in the brand also name and making those dope Obama tees?

I try not to because you never before recognize . Well, now you know with Trump being in office who the lowessential racists are — it’s out tright here now. With my Obama tees, I just really felt like he, out of all the pcitizens, has actually the many impactful “just in America” story. He’s a Black guy that went through it and also won. Even though I attempt not to touch too much on , the Obama tee is among our staple pieces; everybody loves it. It represents a change in a period of time wbelow we really essential it. His message of Hope was really fun to play via.

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Now, once it pertains to the “Illuminati thing”, what side of the spectrum perform you fall on: true believer or somepoint just to obtain civilization talking?Personally, I think that if tbelow is a mystery society, it wouldn’t be so blatant . People wouldn’t understand about it — it’s a secret! I think as soon as Jay does it— he had a video clip with Swizz Beatz back in the day that had a lot of YouTube dissectors saying “This is a sign!” <Editor’s Note: Kev is referring to the video for “On To The Next One” off Jay-Z’s 2009 album The Blueprint 3>. While I think they absolutely play through stuff a small, I 100% don’t believe that a dude from Marcy Brooklyn would certainly acquire down via that. It’s funny because my little nephew checked out college through one of the hats on, and also one of his friends said “Take that off! It’s Illuminati!” I was favor, “How does he also recognize what the Illuminati is in sixth grade?!” It was interesting, and I kind of like the debate. Even through Kanye, I personally think he’s doing this rant bereason he has an album coming out; debate sells. I play with it on objective to acquire world talking. One of my pieces is referred to as “God Was Born In Brooklyn”, and also when you wear that jacket it’s prefer a walking Mona Lisa. Everybody stops and also asks, “Where’d you get that?!” On the other hand also, I’ll gain, “Oh, that’s blasphemy! How might you compare the two?!” I love getting both sides of the coin.

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You literally simply led me right into my next question. How essential does being from Brooklyn play into the in its entirety brand’s DNA?

Oh man! I think Brooklyn is so — man! I remained in London years earlier, and I walked in a random boutique shop that had actually shirts that just sassist “Brooklyn”. I was so perplexed at initially, but it just goes to show exactly how a lot noise and also what it suggests to the entirety society — clothing, music, and everything. Just to gain a brownstone in Brooklyn appropriate now expenses prefer $5.2 million; earlier in the day they were priced in the ten-thousands! People view the value in Brooklyn.

I’ll offer you a quick story: I lived in Baltieven more for college, and would go home frequently on the train. One late night on the A train or L train, me and also this less-fortunate male were the only ones on the train, and also he was drunk out his mind! He came all the way over to sit next to me and also asks “Hey bro, I got a question.” I initially was favor, “Yo, what’s up via you, bro! Beat it!” . He asked me where I assumed God was from, so me being a smartass I sassist “Yo, God is from Brooklyn!” Soon as the words left my tongue, I gained chills. I was favor, “Holy shit!” and just chose to put it on a leather prior to my pilgrimage to Atlanta 2 days later. Before I also acquired with the airport checkallude, I acquired quit five times — no lie! — prefer, “Yo that jacket is amazing!” I felt like I had actually something, and also then as soon as I landed in Atlanta the stewardess behind me was prefer, “The jacket is nice, yet God is from Atlanta!” After that, it simply took off. Between God and Brooklyn, of course the 2 aren’t equal, but all over you go in the people civilization recognize the bounstable, also if it’s simply like, “Oh, that’s where Biggie and Jay-Z are from!” It has actually that statue. Brooklyn is just…Brooklyn. You can’t go wrong being from Brooklyn, reppin’ Brooklyn, or wearing anything that states “Brooklyn”.

What’s the most necessary message that you want your consumers, and also human being who just appreciate great fashion, to take amethod from the Only In America brand?

That’s an excellent question. I think my statement is to be known as a brand also civilization will certainly desire to relate to. Either they’ve been with what the owner’s been via or they relate to a details repertoire. Each repertoire represents either me or a common “just in America” story. I desire people to have the ability to tap in and acknowledge themselves in it. It’s not something I just put a logo on; Only In America has actually interpretation. I really feel everybody has actually their own story, also if it’s choose, you gained fired from McDonalds and now you’re managing 2 Starbucks, also though they’re in hot water best currently. It’s rare that you’ll go to any type of nation and have actually the very same opportunities that we have below. I desire the apparel to sheight to that. Almeans.

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Take a look at Only In America’s Money. Fear. Hunger lookbook listed below, which is available appropriate currently in the OIA Brand webstore.