Presentation on theme: "____480._____ is the interpretation of the language and also icons sent by the resource with a channel. a.Encoding b.Receiving c.Decoding d.Channeling."— Presentation transcript:




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1 ____480._____ is the interpretation of the language and also icons sent out by the resource with a channel. a.Encoding b.Receiving c.Decoding d.Channeling e.Proactivity ____486.AIDA stands for: a.Attitude-Interest-Demand-Activity b.Attention-Interest-Desire-Action c.Awareness-Intent-Demand-Action d.Avoidance-Interest-Desire-Acceptance e.Attitudes-In-Developing-Acquisitions ____483.Why is the idea of included marketing communications (IMC) flourishing in popularity? a.The proliferation of countless media selections past the standard media has actually made proactivity a complex task. b.The mass industry has actually fragmentized. c.Critics of proactivity have actually argued that uncoordinated promovement is wasteful and also inreliable. d.Marketers have slashed their advertising spending in favor of promotional approaches that geneprice prompt sales responses and that are even more quickly measured. e.All of the over statements help to explain why IMC is growing in popularity. ____505.Unfavor advertising that develops or maintains a company"s identification, _____ declaring touts the benefits of a particular great or organization. a.publicity b.participating c.advocacy d.institutional e.product ____518._____ measures the number of various targain consumers that are exposed to a commercial at least once. .a. Noise level .b. Frequency c.c. Reach d. Duplication e. Cost per call

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2 ____522.The Clearly on Can Corporation sponsored a citywide litter pickup dispute and also sent all the proceeds from recycling the accumulated cans to a local charity. The occasion was so well-known that the regional newspaper took pictures for the front page, and also every neighborhood news station brought a story around Clearly Can"s community activities. The newspaper pictures and also the news stories exemplify: a.sales promovement b.proclaiming c.demarketing d.personal marketing e.publicity ____541._____ are promotional exhibits erected at the retailer"s place to build website traffic, advertise the product, or induce impulse buying and also are targeted to consumers. a.Point-of-purchase displays b.Trade shows c.Premiums d.Push monies e.Freestanding inserts ____542.British Airmethods hires "roadrunners" (salespeople) with the goal of coming to be partners and also difficulty solvers for their corpoprice clients. BA roadrunners strive to build long-term relationships with crucial accounts by developing trust over time. The roadrunners are practicing: a.connection proactivity b.consultative marketing c.adaptive selling d.response marketing e.stimulus buying ____576._____ pay for eincredibly task of the company. a.Revenues b.Investments c.Costs d.Profits e.Prices

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3 ____584.Critics case that Bank ATMs take benefit of the _____ of customers who experience a poverty of time and require the convenience. a.elasticity of demand also b.inelastic demand also schedule c.unitary supply and demand d.ROI attributes e.supply characteristics ____607.A company"s pricing strategy should do every one of the adhering to EXCEPT: a.give direction for price motions over the product life cycle b.define the initial price c.ignore the targeting and also positioning strategy of the agency d.collection a competitive price e.connect via the other elements of the marketing mix ____616.Gregor owns a catering organization. He will often offer essentially the same wedding cake to different customers at incredibly various prices. Gregor uses: a.two-part pricing b.an illegal pricing policy c.versatile pricing d.bait and switch e.price lining CASE. The pricing technique exercised by the Toronto Blues Jays is ideal explained as a. Single-price b. Flexible price c. Skimming d. Penetration e. Price lining ____ Which of the adhering to statements about the financial effects of the Web is true? a.The implementation of Internet innovation in some sectors has reduced inventory and also its associated holding prices. b.Only big multinational service providers have benefited from the implementation of Net technology. c.Tbelow is no competitive advantage to be got by embracing Net modern technology. d.High obstacles to enattempt have actually prevented many type of agency from embracing Net innovation. e.All of the above statements about the financial ramifications of the Net are true.

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4 ____ _____ advertisements show up in sepaprice internet browser home windows while you wait for the primary Net web page to show up on the screen. They frequently use advanced graphics or other unique media results to attract your attention. a.Button b.Spatial c.Multi-media d.Banner e.Interstitial ____642.The basic goal of one-to-one marketing is to: a.rise the industry for the product category b.remove the use of electronic media for proactivity c.boost operating costs d.reduce the variety of agency employees e.boost the marketer"s share of each customer"s organization ____648.Natural Foods Inc. lets their customers pick their favorite departments. Each shopper gets a bar-coded discount card that awards points for purchases throughout the store. Once the customer collects sufficient points, Natural Foods issues a 10 percent discount in the shopper"s department of choice. This shows how one-to-one marketing communication: a.offers personalized messperiods to customers b.offers mass marketing c.boosts knowledge about the competition d.creates transactional relationships e.creates a compiled list ____663._____ is the procedure of utilizing statistical analysis to detect relevant purchasing habits patterns in a database. a.Customer manipulation b.Predictive modeling c.File mining d.Lifetime worth analysis e.Causal research

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5 CASE. Sometimes perceptions outweigh facts however the reality is that the propercent of e-business that is B2B is around ________ of the total. a. 20% b. 40% c. 60% d. 90% e. None of the above is precise CASE. The US Military websites proved a. One-speak shopping for US Armed Forces b. Distinct differences in look, feel and navigation of the sites c. Evidence of market segmentation d.

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Push approach to promotion e. B & C are correct

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