When Nelly and Tim McGraw dropped their hip-hop-meets-nation participation "Over and Over" in 2004, the rapper admits that he faced resistance from his record label. He was high on the success of his 2 greatest albums — his 2000 deyet, Country Grammar, and his follow-up project, Nellyville  and the concept of a nation crossover duet was a tough offer.

You are watching: Nelly over and over (album version edited)

But in placing his trust in the music, Nelly verified that the unmost likely collaboration was a success: The song reached the Top 5 on the Billboard Hot 100 and became a platinum-certified hit.


Below, Nelly shares the story behind “Over and Over,” in his own words.

Tim was cool. Obviously, once I came up with that principle to execute that document, everybody wasn't all gung-ho prefer they would most likely say they are now, obviously seeing the success. I'm just meaning from the label part — the label that I was with and the world that I was functioning with — because you gained to understand also, I'm coming off of Country Grammar and also Nellyville, so I'm coming off of 2 of my best tasks to ever before perform it. And then, on this next project, I desire to put this kind of document on tright here, and also I gained this concept, and I think, out of respect of the label not really wanting to tell me no or piss me off, so to sheight, they were kind of choose, "Okay."

But many people were totally hoswarm through me and also letting me understand, "There's the majority of human being at the label think that you're trying to destroy your career, you're trying to sheight the pace," or you're trying to execute this and you're trying to perform that.

Once I convinced them to put it on the album was one thing, yet convincing them to use it as a single was another thing; that wall at once other monster. But I constantly trusted in the music.

When we did the record, we actually taped it in L.A. Tim was out tbelow with Faith , also though she didn't concerned the studio that day, however I understand we were doing it, and also I'm just going to say, we had a great time in the studio, me and also Tim. We more than likely got a little little off balance recording, and my male sort of lost track of time and also was prefer, "Oh, s--t, I got to go satisfy Faith!" <Laughs>.

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But I give Tim so much credit, because you've acquired to understand also, also though Nelly was Nelly at that time, Tim McGraw was still at a height in his career wright here we he was prospering, and he was if not the biggest thing or going to be the biggest point in country music at that time. For him to entrust in a rapper, to provide this a go, you gained to understand just how forward-reasoning he was also, because I can more than likely guess that he had actually a couple of human being choose, "Yo, are you sure? What is this going to do?"

But once you think about "Over and Over" and what it did for both our careers, I'm pretty certain Tim obtained a bunch of fans that he probably — Don't get it twisted, he was going to be Tim McGraw, but I'm pretty sure he picked up a few fans along that way that most likely looked a small various, that was probably like, "Okay, let me inspect this man out."

That introduced the Budweiser campaign, a bunch of commercials. We had a round, and also I offer him the majority of credit for even taking that possibility. "Over and Over" is huge for both of us.