Posted: Dec 2, 2021 / 11:43 AM EST / Updated: Dec 2, 2021 / 11:49 AM EST
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Toys”R”Us unveils plans to open its first U.S. flagship save at Amerideserve to Dream. (WHP Global)


BERGEN COUNTY, N.J. (NEXSTAR) — Do you miss walking into that huge Toys R Us save, complete with a backward “R” in the signage, and also seeing even more toys than your eyes can believe? You can shortly have actually that feeling aobtain, through brand-new functions consisting of an ice cream parlor and also a two-story slide.

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Toys R Us will open up a new two-story flagship store in Amerihave the right to Dream, an entertainment/retail facility in Bergen County, New Jersey, the retailer’s parent firm, WHP Global, has announced.

Spanning 20,000 square feet, the flagship save “will certainly be reminiscent of the beloved toy keep customers understand and love.” It will function assorted toy brands, the possibility to meet store mascot Geoffrey the Giraffe, interactive experiences, and also product demonstrations.

New aspects will certainly incorporate Geoffrey’s Café, an ice cream parlor, a two-story slide, and additional functions not yet released. Amerideserve to Dream is currently house to 2 various other entertainment functions for adults and youngsters aprefer, including Nickelodeon Universe Theme Park and DreamWorks Water Park.

If you’re prepared to arrangement your expedition to the brand-new save, you won’t need to wait lengthy. WHP Global notes the new store will certainly open up in mid-December. This is the first standalone flagship store returning to the U.S.

In August, Macy’s and Toys R Us announced a partnership bringing the toy retailer to 400 Macy’s stores nationwide in 2022. You have the right to likewise shop the partnership online at macys.com/toysrus.

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Toys R Us currently has actually over 900 stores and also e-commerce sites throughout 25 nations outside of the UNITED STATE, according to Yehuda Shmidguy, Chairman and also CEO of WHP Global and also Toys R Us. WHP Global, a New York-based brand also administration firm, got a managing stake in Tru Kids, the parent agency of Toys R Us and also Babies R Us brands, in at an early stage 2021.

Toys R Us, which declared bankruptcy in 2017 with $7.9 billion in debt, briefly opened pop-up stores in 2019 before cshedding them when the company was got by WHP Global.