Latest From 'Shot on iPhone' Campaign Puts the Late Poet Laureate's Words and also Voice to Image




You are watching: We are more alike than unalike commercial

The late U.S. Poet Laureate Dr. Maya Angelou recites her poem "The Human Family" in Apple"s latest "Shot on iPhone" ad, set to air throughout the Rio Olympics Opening Ceremony tomorrow night.

The poem contemplates the assorted distinctions and also complexities of individuals: "I"ve viewed the wonders of the human being, not yet one widespread man. I know ten thousand also women referred to as Jane and also Mary Jane, yet I"ve not viewed any type of two who really were the exact same," Ms. Angelous reads, however eventually pertains to the conclusion that "We are even more aprefer, my friends, than we are unachoose."

With each line, the ad presents an array of photos and also videos from iPhone users from roughly the people, in the exact same straightforward frame as previous ads, such as Apple"s Mother"s Day spot.


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