This week, for the initially time ever, Apple is expected to announce not one however 2 new iPhone models. The rumored “iPhone 5S” will likely be joined by one more model, the “iPhone 5C.” You’ll remember the S in iPhone 4S stood for Siri, and the S in 5S may stand for Security, if it comes through a fingerprint scanner fitted. But what does the C stand also for?

Like hieroglyphics sculpted into a cave wall, the C deserve to be construed many various methods, each giving us a clue about Apple’s thinking behind the launch. Not all the C words are great, and some could signal severe alters are afoot in Apple’s cozy human being. So, if the letter C really is iced onto Apple’s iPhone-shaped cookie, what’s it trying to tell us?

C for Cheap

It’s almost too apparent that the C have to stand also for cheap. But it’s more than likely going to be appropriate. A price of $300 to $400 without a contract is being rumored, which should interpret to totally free if you sign up through a wiremuch less carrier for 2 years to get one. This spot has been traditionally lived in by aging Apple hardware, however it’s hardly a tempting proplace to save an currently old phone for another couple of years. Like this, Apple deserve to tempt you through a facsimile of the latest-and-almost-biggest at a barget price.

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C for Control, and also Choice

If there’s one thing Apple loves, it’s being in control. From keeping the App Store totally free of smut, to not just letting anybody offer its assets, Apple enjoys having the final say. The iPhone 5C is supposed to expense less than the iPhone 5S and the iPhone 5 prior to it, in an effort to wrestle regulate of the mid-range smartphone industry from Samsung and Android.


On launch day, exactly how many kind of civilization will certainly want to line up for a cheap iPhone?


People eager to buy an iPhone were constantly stuck with buying an old one if they didn’t want to pay out for the latest version. Except, why buy an old phone once a brand-new, reasonably priced Android phone is announced eextremely 5 minutes? This brings us on to an additional C word, choice, something which Apple fans restricted by their budgain never really had actually, at least about brand-new hardware.

This year, high quality mid-range phones are all around us, from the Galaxy S4 Mini and the HTC One Mini, to the ultimate in hyped up middle-of-the-road smartphones, the Motorola Moto X. We’re at the allude were these phones are so good we don’t really need anypoint more effective, and Apple isn’t going to be happy to let Google and its minions have actually complete control of this thriving segment.

C for Charity

This is how Apple could spin a cheap iPhone. We deserve to hear Tim Chef saying it now, “We wanted more people to have the ability to reap the finest smartphone in the world, so we’ve made it feasible through the iPhone 5C.” Apple wants you to recognize it’s reasoning around the civilization. More specifically, it’s reasoning about the world that can’t afford to buy an iPhone 5S. By making a cheap iPhone, it’s offering them the opportunity to realize their desires of owning an Apple product. Yes, excellent guy Apple desires to spread the love as far as it deserve to, and also it’s doing you a favor by lowering the price to a level befitting your meager wallets.

C for China 

So how much does it desire to spreview the love? All the means to China. Apple has actually currently made its intentions in the area clear by setting an occasion tbelow the day after its Cupertino launch, arguing the iPhone 5S and more importantly, the 5C can be sold via the 2 leading Chinese networks. A cheap iPhone marketed in China will certainly mean many brand-new owners, and also consequently, also more control.

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C for Color

Apple knows all the kids love bappropriate colors. As your children are also on Apple’s list of things it wants to regulate, the iPhone 5C will come in a veritable rainbow of various colors. It’s most likely going to save gold (sorry, champagne) an exclusive to the iPhone 5S, and also rather use a bag of Skittles as its catalyst for the 5C. Tacky colors were once the note of a cheap phone, however thanks to Nokia, bideal yellow is currently an acceptable hue also on a flagship gadget.

C for Cannibalization

This is a tricky one. Apple has a really, extremely big financial institution balance, which it has amassed by offering most iPhones, iPads, iPods and also of course, Mac computer systems. The many zeros on Apple’s statement is proof we’re willing to splash out on an expensive Apple product. Why, then, would it desire to cannibalize some of those sales – as plenty of them are made by aspirational owners, who conserved up for the pleasure of buying one – by presenting a cheaper design through an nearly absolutely reduced profit margin?


It’s not as if we’re hurting for cheap smartphones, and in the instances wright here an Apple product sindicate need to be had, there’s the older models on which it still renders a fat profit. By the time they’re the cheap choice, it probably prices Apple much much less to build them. Not only that, but does any kind of Apple device owner want to be watched with the cheap iPhone? It’s choose a diesel engine in a superautomobile, or Ikea furniture in your Fifth Avenue pentresidence. You wanted some flash, yet decided at the last minute that being thrifty was ideal. It might be financially responsible, yet it sure isn’t sexy.

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What if, to protect against this challenging situation, Apple doesn’t market the iPhone 5C in the UNITED STATE or Europe at all? Why bvarious other with a China-only event if it doesn’t have anything new to say? We wouldn’t be shocked if the iPhone 5C was a China exclusive at initially, before making its way to other crucial arising markets and also lastly, the major iPhone 5S sectors later on. Honestly, would certainly it matter? On launch day, just how many type of world will certainly line up for a cheap iPhone?

At some point, the C could stand also for all these, and once it is made main, we’re positive a few comedy geniuses will say the C is for Crap, too. It’s unlikely to be the instance, as Apple won’t put its name on something that can pass for a knock-off, but it won’t be something we, the smartphone cognoscenti, will gain overly excited around. As a crowd pleaser in countries prefer China, though, it can take the crown.

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