Apple on Wednesday uploaded its annual Christmas TV ad to YouTube, which this year stars singers Stevie Wonder and Andra Day.

The pair perform Wonder"s "Someday at Christmas," a song from 1967 rallying versus battle, poverty, inehigh quality, and also hunger. At the incredibly start of the ad, Wonder — who has actually been blind considering that insophisticated — deserve to be viewed mixing music on a MacPublication by way of VoiceOver.

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Apple has been running Christmas commercials because the early 1980s. Like many kind of businesses, the agency takes an extra sentipsychological tone throughout the holidays, aiming to improve its as a whole brand also picture.

While Apple"s ads commonly concentrate on a particular product or company, the latest one mainly ignores overt references. It might but be a way of even more associating Apple with music in a bid to entice Apple Music subscribers.

Last year the company"s 2013 holiday ad, "Mistaken," won a Creative Arts Emmy as the the majority of "Outstanding Commercial." That spot featured a boy seemingly ignoring his household in favor of an iPhone, just to disclose that he was preparing a special video for them. has affiliate partnerships and also may earn commission on assets purchased through affiliate web links. These partnerships do not influence our editorial content.



shelp around 5 years ago

just the last 2 sec of the video personally associated to me "love, apple", which it had actually modern-day furniture and also well lit room for beginners. :-/



shelp around 5 years earlier

Such a beautiful song perdeveloped by two marvelous voices.Thank you



said about 5 years back

Very nice video!



sassist about 5 years ago

It"s almost not an ad however a greeting card from Apple.Nice.

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sassist around 5 years back

badepend a product in sight. a beautiful song. and love, Apple. it"s perfect.